Shane Fontane

Shane Fontane

Six symbolic design collaborators walking away through a bright production studio while carrying laptops and notebooks
People / capabilitySymbolic cast Ā· generated exploration
Used black Rhodia notebooks, papers, and a laptop accumulated on a working surface
Favorite notebookRhodiarama A590g vellum80 dot sheets

02 / Impact — Grammarly

From firstgrwthdesigner toleading the team.

Shane Fontane

For five years, I set direction across the funnel, used weekly critique and design jams to strengthen the work, and built Growth Design to six product and content designers.

Six symbolic design collaborators walking away through a bright production studio while carrying laptops and notebooks
People / capabilitySymbolic cast Ā· generated exploration
Two used black Rhodia notebooks, a laptop, loose working proofs, orange ribbons, and a green registration line on a steel worktable
Favorite notebookRhodiarama A590g vellum80 dot sheets

The work

Set direction

Partnered with Product, Engineering, and Marketing across acquisition, activation, and monetization. Together, we shaped roadmaps and experiment priorities.

Drove work forward

Turned hypotheses into shipped work across landing pages, signup, pricing, checkout, free trials, and in-product upgrades. Stayed close to the details to sharpen decisions and keep teams moving.

Built the function

Scaled Growth Design to six product and content designers. Built the hiring process and weekly rituals, launched the Annual Growth Social, hosted guest speakers, and co-led the Pride ERG.

Shane Fontane

I’m currently at Atlassian, where I focus on growth through personalization and content systems for the web.